Thursday, January 10, 2008

Why RESIDUAL income makes a huge difference, Visitor

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Hi Visitor,

Yesterday we were talking about why you must choose the RIGHT affiliate programs and how choosing the WRONG program(s) to promote can literally spell out the difference between success and failure. In fact, many people who would have succeeded in affiliate marketing did NOT succeed simply because they chose the wrong programs to promote.

Let's get into this idea a little further today.

One of the reasons we determined that Empowerism a good program to promote is that they pay out a lion's share of the commissions to affiliates. $20.00 out of a $24.95 sale getting paid to the affiliate is pretty good terms, right?

As an affiliate, you need to work with companies that put YOU first. After all, you're the one driving the traffic to their site and they don't have a lot of risk since they only pay you when you generate a sale. But a lot of affiliate programs don't understand that. In fact, many programs out there are paying 5-15% commission on products they should be paying you a lot more for.

But there is another extremely important factor that determines success or failure as an affiliate marketer. That is whether or not the company pays you one time or pays you residual income for a single sale. This is a big, BIG, *BIG* factor you need to consider before you join ANY affiliate program.

If I was promoting products from affiliate programs that only paid me one time for a sale, I'd still need a job somewhere else to cover my basic living expenses. But I realized from day one (after reading Robert Allen's Multiple Streams of Income book) that I needed to work exclusively with programs that paid me residual income.

On the Internet, residual income is basically selling a "subscription service" so that when someone buys the product you get paid UP-FRONT one time and then each month when that person's subscription renews with the company, you get paid again, and again, and again... EVERY MONTH for as long as that person continues using the service.

I have Internet sales that I made 8 years ago that are still paying me today. This is the power of residual income.

As crazy as it sounds, 90% of the people I see fail at generating any significant income from affiliate programs are promoting products that do NOT pay a substantial residual income.

So just as you might put on a pair of sunglasses to filter out UV rays, you should put on a pair of mental glasses that filters out ANY program that does NOT pay you residual income.

Affiliate programs that pay only one-time for a single sale are BAD for your financial health. Think about it... It takes the same energy on your part to promote something that pays you ONLY one time as it does to promote something that pays you EVERY MONTH forever. So would you rather spend aday to make a sale that you get paid for that day and that day only or would you rather spend a day and make sale that pays you for the rest of your life?

There is only one RIGHT answer to that question.

Unless you're just a hobbyist and don't care how much you earn from your efforts, then you shouldn't touch an affiliate program with a ten foot pole that doesn't pay you residual income.

You should ONLY focus on programs and products that pay you residual income.

What are examples of products and affiliate programs that pay residual income?

1) Membership Sites

There are many sites on the Internet that charge people a monthly membership fee to gain access to their services. For example, Empowerism charges $19.95/month to maintain a membership and gain access to all of their proprietary Internet marketing tools and training. As an affiliate for Empowerism, you earn $20 up-front when one of your prospects join the program and $7 per month for the life of their membership. You can get more information about this here:

http://www.empowerism.com/e/95717

2) Hosting Services

Everyone who wants to have their own website on the Internet needs a good web host. I discovered early on that web hosting sells like crazy and you can make a fortune sellinghosting services as an affiliate because the demand for hosting is so high. So I did my research and partnered with a hosting company called Host4Profit that offers a great residual income affiliate program as you can see here:
http://www.host4profit.com/cgi-bin/residual.cgi?54260

Host4Profit pays you $10 up-front and $10 per month every month for the life of your referral's hosting account. In other words, when you refer 10 people and get paid $100 per month every month. The good part about promoting hosting services is that when people get a website host, they usually stick with it for a long time. It's like someone signing up for telephone service. Once you have a telephone service setup, you keep using it every month and rarely stop the service or change providers.

Promoting website hosting services is a great way to generate residual income online.

3) Business Opportunities

Online business opportunities offer another great way to get paid residual income on the Internet. The reason for this is simple. Millions of people are flocking to the Internet every day looking for a reliable way to earn extra income. So online business opportunities have become a HUGE industry.

The great thing about online business opportunities is that they are much easier than offline business opportunities. All you really need to do for these is find out where the people are searching for these business opportunities and POSITION yourself in front of them. You don't even have to "sell" the opportunity. People are going to join these opportunities anyway so all you do is setup your marketing in such a way that people find the opportunity through your link instead of someone else's. There are many easy ways to do this and I'll share some of those with you in future lessons.

In fact, one of the online business opportunities I've had the most success with so far is called Success University. You can read details about the program here:
http://pluginprofitsite.successuniversity.com/specialoffer.aspx

Success University is a MLM company "Internet style". It gives you all the benefits of earning from other people's efforts without all the hassle of talking to people, going to meetings, etc. You just promote a link that encourages people to sign up and take a test-drive for $2 and then they follow the system and start doing the same thing under you. I've built a team of THOUSANDS of people with Success University just by promoting it through my website and autoresponder.

That's the power of the Internet. I always loved the concept of MLM, but I hated the idea of face-to-face selling. With the Internet and tools like a website, autoresponder and automated marketing activities, you can build huge organizations and earn tons of money in these programs.

But again... The KEY is choosing the RIGHT programs.

If you are promoting the WRONG program, one of the following things will happen:

1) People won't join.

2) People will join and then quit and you won't make anything.

3) You'll get lots of people to join and then not get paid fairly for your efforts.

4) You'll get lots of people to join, get paid well for a few months and then the company will go out of business.

5) You'll get people to join and NEVER get paid.

I've been doing this long enough now to experience all 5 of the problems above. But I've also been doing this long enough to find products and services that people do join and stick with and affiliate programs that pay generously and have stood the test of time. Those are the program included in the Plug-In Profit Site:
http://www.PlugInProfitSite.com/main-4993/freesetup.html

The main point to get out of today's lesson is that you absolutely MUST focus on promoting residual income affiliate programs if you want to succeed as an affiliate marketer. Idon't care what programs they are right now, just make sure they are residual! This is often the biggest difference between success and failure for most affiliates.

Right now I'm putting the finishing touches on an article that will explore a common question people face when they first get online with hopes of making money... That question is: "Do you really need more than one program?"

I'll do my best to answer that for you tomorrow Visitor.

Best regards,
Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-4993

19009 Preston Road, Suite 215-209
Dallas, TX 75252
United States

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